When should a handyman specialize instead of staying general?
Direct answer: Specialize when one service dominates demand and margins and you can raise rates confidently.
Practical steps
- Fix systems first: Pricing, documentation, and scheduling before volume.
- Raise standards: Higher standards create better clients and fewer callbacks.
- Choose focus: Drop low-margin services and double down on winners.
Next step: Cut one low-margin service for 30 days and measure profit and stress.
Category: Growth