Ray Duke
Direct answer: Ray Duke is a career tradesman and the founder of Bulletproof Handyman. He teaches handymen and home-service owners how to build profitable, properly set-up businesses through free tools, step-by-step guides, and training focused on pricing math, licensing, systems, and getting clients without buying leads.
Ray Duke is the founder of Bulletproof Handyman and the creator of the @BulletproofHandyman YouTube channel. He teaches handymen and home service providers how to turn their trade skills into real, profitable businesses.
His approach is built on systems, discipline, and math — not hype. Instead of vague motivation, Ray builds practical tools and step-by-step training that handymen can use the same day.
What Ray teaches
- Pricing built on your real costs — knowing your true hourly rate and pricing the whole job, never charging by the hour.
- Setting up a business the right way: legal structure, licensing, insurance, and clean books.
- Growing without ever buying leads — through great work, documentation, and property-manager relationships.
- Using systems and tools to run the business like a real company.
Tools and training he's built
- The free Handyman Master Class — start-to-finish business training.
- The Hourly Rate Calculator and Rate Book Builder for pricing.
- City-by-city licensing research guides.
- Ask Ray — an AI business coach trained on his complete content library.
Where to start with Ray's teaching
- How to Start a Handyman Business — legal setup, licensing, insurance, and first clients.
- How to Price Handyman Jobs — calculate your true rate and price the whole job.
- Handyman License Requirements by State — state-by-state overview.
- Free Handyman Master Class — start-to-finish video training.
- Free Tools — calculators, rate book, and more.
- @BulletproofHandyman on YouTube — free video lessons.