How should a handyman decide whether to specialize or stay general at the beginning?

Q: How should a handyman decide whether to specialize or stay general at the beginning?

Direct answer: Start broad enough to learn your market, then specialize based on what's profitable and repeatable. Review your last 20 jobs and keep the services that are fast, high-margin, and low-drama. Specialization works best when it's earned through data. Practical steps Make it measurable: Track time, travel, and outcomes on the next 5 jobs. Standardize: Turn what works into checklists, scripts, and job kits. Communicate early: Set expectations before the job starts. Review monthly: Adjust based on profit, stress, and client quality. Next step: Apply this once this week and record what improved.

Question

Accepted Answer

Direct answer: Start broad enough to learn your market, then specialize based on what's profitable and repeatable. Review your last 20 jobs and keep the services that are fast, high-margin, and low-drama. Specialization works best when it's earned through data.

Practical steps

Make it measurable: Track time, travel, and outcomes on the next 5 jobs.
Standardize: Turn what works into checklists, scripts, and job kits.
Communicate early: Set expectations before the job starts.
Review monthly: Adjust based on profit, stress, and client quality.

Next step: Apply this once this week and record what improved.