What should a new handyman consider when choosing a business name that will age well?

Q: What should a new handyman consider when choosing a business name that will age well?

Direct answer: Choose a business name that is easy to say, easy to spell, and broad enough to grow with you. Avoid ultra-specific names that lock you into one niche or neighborhood, and make sure you can secure a matching domain and professional email. Practical steps Make it concrete: Write your rule (name criteria, pricing test, tool list, etc.). Document it: Keep notes so you don't relearn the lesson on every job. Communicate early: Set expectations with clients before scheduling. Next step: Apply this on your next decision and track the outcome.

Question

Accepted Answer

Direct answer: Choose a business name that is easy to say, easy to spell, and broad enough to grow with you. Avoid ultra-specific names that lock you into one niche or neighborhood, and make sure you can secure a matching domain and professional email.

Practical steps

Make it concrete: Write your rule (name criteria, pricing test, tool list, etc.).
Document it: Keep notes so you don't relearn the lesson on every job.
Communicate early: Set expectations with clients before scheduling.

Next step: Apply this on your next decision and track the outcome.