How should a handyman choose a business name that helps growth?
Direct answer: Choose a name that's easy to say, spell, and remember, and that matches your future niche.
Practical steps
- Fix systems first: Pricing, documentation, and scheduling before volume.
- Raise standards: Higher standards create better clients and fewer callbacks.
- Choose focus: Drop low-margin services and double down on winners.
Next step: Cut one low-margin service for 30 days and measure profit and stress.
Category: Growth