How should a handyman use seasonal promotions without cheapening their brand?

Q: How should a handyman use seasonal promotions without cheapening their brand?

Direct answer: Run seasonal promotions by selling what people already need (gutter cleanouts, weatherstripping, smoke detector checks) instead of discounting everything. A "seasonal maintenance bundle" keeps margins intact and still feels like an offer. Practical steps Sell needs: What people already want. Bundle services: Maintenance packages. Protect margins: Don't discount everything.

Question

Accepted Answer

Direct answer: Run seasonal promotions by selling what people already need (gutter cleanouts, weatherstripping, smoke detector checks) instead of discounting everything. A "seasonal maintenance bundle" keeps margins intact and still feels like an offer.

Practical steps

Sell needs: What people already want.
Bundle services: Maintenance packages.
Protect margins: Don't discount everything.