How can a handyman build a strong brand identity without spending much money?
Direct answer: Brand identity doesn't require expensive logos. Consistent language, clean visuals, and predictable behavior make your business feel established even when it's small.
Practical steps
- Lead with proof: Use photos and reviews tied to real jobs and outcomes.
- Clarify positioning: Say what you do, who you serve, and what you don't do.
- Make next action easy: One clear CTA: call/text/quote request with low friction.
Next step: Update one public page today: add proof + one clear CTA + a boundary statement.
Category: Marketing