Should I offer discounts as a handyman?
Direct answer: Discounts attract the worst clients and damage profitability. Offer reliability and professionalism instead of price cuts.
Practical steps
- Lead with proof: Use photos and reviews tied to real jobs and outcomes.
- Clarify positioning: Say what you do, who you serve, and what you don't do.
- Make next action easy: One clear CTA: call/text/quote request with low friction.
Next step: Update one public page today: add proof + one clear CTA + a boundary statement.
Category: Marketing