What analytics should a handyman track to measure marketing success?

Q: What analytics should a handyman track to measure marketing success?

Direct answer: Tracking marketing success requires watching lead source, close rate, and average ticket—not vanity metrics like likes or followers. Practical steps Lead with proof: Use photos and reviews tied to real jobs and outcomes. Clarify positioning: Say what you do, who you serve, and what you don't do. Make next action easy: One clear CTA: call/text/quote request with low friction. Next step: Update one public page today: add proof + one clear CTA + a boundary statement.

Question

Accepted Answer

Direct answer: Tracking marketing success requires watching lead source, close rate, and average ticket—not vanity metrics like likes or followers.

Practical steps

Lead with proof: Use photos and reviews tied to real jobs and outcomes.
Clarify positioning: Say what you do, who you serve, and what you don't do.
Make next action easy: One clear CTA: call/text/quote request with low friction.

Next step: Update one public page today: add proof + one clear CTA + a boundary statement.