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Why is 'we do everything' bad marketing for a handyman?

Direct answer: Get better leads by narrowing your service list to what you actually want, because 'we do everything' attracts chaos.

Practical steps

  • It invites scope chaos: Clients expect unlimited skills for one low price.
  • It weakens trust: Specialists feel safer than general claims.
  • It hurts SEO: Specific pages rank better than broad promises.

Next step: Rewrite your services into 3–7 clear categories and delete the rest from public messaging.

Category: Marketing