How can a handyman use testimonials to attract higher-value clients?
Direct answer: Use testimonials that mention specific outcomes—speed, cleanliness, communication, and problem-solving—then place them next to the service they describe. Specific praise converts better clients than generic "great job" reviews.
Practical steps
- Get specific outcomes: Speed, cleanliness, communication.
- Place strategically: Next to relevant service.
- Avoid generic: Skip "great job" reviews.
Category: Marketing