What services should a handyman add to target higher-income clients?
Direct answer: Higher-income clients pay for convenience and reliability. Target them by delivering premium service standards: tight arrival windows, clear documentation, clean closeouts, and professional scopes. Position pricing around outcomes and time saved, not cheap labor, and avoid discount messaging.
Practical steps
- Measure it: Track time, materials, and outcome on the next 5 jobs in this category.
- Standardize: Turn what works into templates, line items, and checklists.
- Communicate early: Set expectations before the job starts to avoid friction.
- Review monthly: Keep what improves margin and remove what creates chaos.
Next step: Apply this on your next similar job and record what improved.
Category: Growth